June 9, 2024 by AI-design

L'Oreal use of AI

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How L’Oreal use AI

L’Oréal is leveraging AI in several ways to transform its marketing.

Generative AI for Content Creation

  • L’Oréal has a Generative AI Task Force and GenAI Content Lab dedicated to exploring AI applications for content creation

  • They use generative AI to produce relevant and engaging marketing content like product shots, backgrounds, and videos, reducing resources needed for traditional photoshoots

  • Nvidia’s Omniverse platform allows creating detailed 3D models of products that can be placed in various contexts for marketing across different media

AI-Powered Beauty Advisor

  • L’Oréal has developed Beauty Genius, a virtual beauty advisor powered by AI and AR technologies

  • It offers personalized skin analysis, virtual makeup try-on, customized product recommendations from over 750 options, and educational beauty content

  • Beauty Genius leverages L’Oréal’s vast “10,000 terabytes of beauty data” and is trained on inclusive datasets spanning diverse skin tones and types

AI for Research and Innovation

  • L’Oréal plans to use AI and its data insights to help researchers identify new solutions, boost creativity, and accelerate work towards sustainability goals

  • They have developed AI models like SpotScan, which uses predictive algorithms trained on inclusive data to analyze skin issues and recommend personalized skincare

Integration of Multiple AI Technologies

  • Beauty Genius combines generative AI, augmented reality, computer vision, and color science to provide a seamless personalized experience

  • It integrates over 10 different large language models (LLMs) and a sophisticated architecture to generate tailored beauty routines

  • The skin diagnosis algorithms are trained on over 180,000 dermatologist-reviewed images

By leveraging AI across various aspects like content creation, personalized advisors, research, and integrating multiple AI technologies, L’Oréal aims to lead the beauty industry, cater to diverse consumer needs, and provide elevated, inclusive beauty experiences.

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